Seasoned sales, marketing and professional development leader

More than 16 years experience developing company sales and marketing functions. Excels in developing and executing strategic goals valued at over $2 million.

PROFESSIONAL ACCOMPLISHMENTS
Strategic Sales & Operations
  • Strategic oversight and development of sales training and employee development programs. Twice named to Training Magazine’s Top 125 Training Programs for budgets representing less than 6% of total revenue.
  • Led analysis and assessment of nation’s leading NCAA institutions multi-media rights platforms, resulting in over $5 million in new revenue potential in less than six months.
  • Managed marketing and special events for major leisure lifestyle destination which included a $260,000 annual marketing budget, multimedia advertising in various markets and agency oversight.
  • Directed 2006-2008 A Taste of Athens benefiting Community Connection, resulting in the highest attendance and fundraising levels in the organization’s 12-year history.
  • Tripled non-profit event marketing budget through in-kind media donations that saturated a five-county area; combined event exposure totaled more than $200,000.
  • Led sponsor and client relations from world leaders to corporate accounts worth $350,000.
  • Secured feature articles in Southern Living , The Knot, Airtran’s Go, and Bride’s magazines.
  • Secured a combined $4.35 million in event and hotel sales revenue [marking one employer’s highest annual sales in history.]
Event Management
  • Orchestrated more than 2,700 corporate and social events such as:
              2012 IMG College Partner Symposium Delivered by UPS
              2011 IMG College Team Development Conference
              2010 Stadion Athens Classic at UGA Nationwide Tour
              2004 G8 Summit
              State GOP fundraiser for President Bush with 1,000 guests
              American Express Spirit of Partnership Awards featuring Davis Love III
              Events honoring Queen Noor of Jordan and former President Jimmy Carter
              1996 Centennial Olympic Games
              Numerous high profile University of Georgia events
  • Managed annual revenues of $6 million while executing every event at or under budget.
  • Oversaw hiring, training and day-to-day management of more than 30 employees.
  • Secured $259,000 in sponsorship to underwrite national strategic partner meeting.

 

WORK HISTORY
Director, Employee Development

IMG College / Atlanta, GA / 2010-present
Marketing & Special Event Manager

Foundry Park Inn & Spa / Athens, GA / 2005-2010
Senior Event Manager

Lee Epting Catering / Athens, GA / 2000-2005
Special Event Coordinator

Barron’s Rental Center / Athens, GA / 1999-2000
Assistant Director of Events

Trumps Catering / Athens, GA / 1998-1999
Development Assistant

The Westminster Schools / Atlanta, GA / 1997-1998
Assistant to Director of Athletics

University of Georgia Athletic Association / Athens, GA / 1992-1996

 

EDUCATION
University of Georgia
Bachelor of Arts in Journalism, 1992